Currently scaling design systems @ GEICO

Hi, I'm Lise (leeza).
I go wide, so product
teams can go deep.

COME IN · WANDER AROUND · SAY HI ·

Essentially, I'm a touchy-feely leader driven by logic and action. For 20+ years I've been scaling accessible UX through modular approaches — these days by leading the horizontal teams (AI Foundations, Design Systems, Accessibility, UX Integrity) that turn specialized craft into materials and resources the whole company can use.

BasedOakland, CA
CurrentlySr. Mgr, Gen UI / DS
at GEICO
Available forFull-time & consulting
01 / What I build

What UX Foundations means to me.

i.

AI Foundations

My current obsession. Getting the design system, tokens, and process ready for AI to produce UI that's predictable, accessible, and actually on-brand — not just fast. Plus spotting the moments in design and prototyping workflows where AI genuinely earns its keep.

ii.

Design Systems

Design, Engineering, and Enablement working as one team. A shared language product folks actually want to use — not a set of components collecting dust in a library.

iii.

Accessibility & Inclusive Design

Started early: my first job was bringing non-profits online, and assistive tech was a constraint from day one. Since then, accessibility has been the reason I care about modular systems in the first place.

iv.

UX Integrity

Modernizing the relic features and owning the shared surface (nav, notifications, patterns) — so the product still feels like one product as new teams ship into it.

02 / How the work scales

Three pillars of enablement.

i.

Education

Component docs, global system guidance, composition blueprints, hands-on workshops, and IC rotations. The point isn't to teach people the system — it's to scale team expertise across the company, so the folks closest to the users can wield the system themselves.

ii.

Tooling

Prototyping environments, rules APIs, code analysis, Figma templates, CLI starter kits. Each one is a guidance moment across the product lifecycle: in Figma while designing, in the IDE while coding, in the linter at commit time. The plumbing that makes the system easier to use than to route around.

iii.

Support

A Support Lead rotation. Weekly office hours with the whole team. A Slack channel that's searchable because every answer is public. Done right, support is how the system learns what it needs to become next — and where it quietly dies if you skip it.

03 / Selected roles

Where I've done this.

GEICO · Case 01 Read case study →

A modern & cohesive ecosystem.

Converting tokens, atoms, and a Figma library into a real system — with a federated system-of-systems model, three balanced pillars, and a two-day org-wide reset (the Hue-a-thon).

72
Designers reset
4
Paths
3
Pillars
GEICO · Case 02 Read case study →

The design system as AI context layer.

Making the design system the source of truth for AI-generated UX. Layerable skills, Figma Make kits, and prompt guidelines as first-class system assets. AI is a forcing function for system quality.

4
Phase workflow
AI
In workflow
Sprout Social · '23 — '24 Read case study →

Design Systems, A11y, and Integrity in one org.

Ran Design and Design Technology for four teams: Design Systems, Accessibility, Experience Integrity, and Global Utilities. Wrote the UI Foundations roadmap that tied design quality to business outcomes across the Sprout suite.

4
Teams
1
Roadmap
Gusto · '21 — '23 Read case study →

The three-pillar model, in practice.

Ran a highly agile Design + Engineering team with no dedicated PM (so vision, strategy, roadmap, and advocacy were on me). Made accessibility-first the default for new components. Kept saying out loud that user support is the thing that actually drives adoption.

3
Pillars
A11y
First
Salesforce · SLDS · '19 — '21 Director, Design System Enablement

Enabling Salesforce Lightning.

Stood up a super-agile team to coordinate work across time zones. Laid the foundation for an LDS API at every project touchpoint (design, handoff, code, testing, merging). Helped seven engineers grow into their next role.

Castlight Health · '13 — '19 Principal Design Systems Engineer

Castlight's first design system.

Built the company's inaugural Angular system. Architected a themeable embedded UI for Anthem. Started a UX Ambassador Program that drove adoption and accessibility across the org. Redesign timelines went from twelve months to three.

04 / About

I'm a touchy-feely nerd with a penchant for color and a never-ending curiosity.

My guiding belief is that the power of horizontal teams is to scale expertise through materials product teams actually want to use. Product teams focus on the users they know best, the whole surface stays cohesive, and everyone spends less time reinventing the same button. I also spend a lot of time helping the folks I manage find an authentic leadership voice, and cutting through corporate-speak so their work maps back to what they actually care about.

Outside of work: allyship, social psychology, fiber arts, watercolors, kayaking, and VR workouts. At home with my teen Cora (they/them), a chaotic dog named Concrete, and a bossy cat named Katie.

CurrentlySr. Mgr · Gen UI / DS
GEICO
PreviouslySprout · Gusto · Salesforce
Castlight · InMotionMedia
TypeINFJ-T · The Advocate
Top strengthsDeveloper · Activator
Positivity · Connection
StackFigma · React · Flutter
Web Components
LivesOakland, CA
05 / Kind words

From folks I've worked with.

"[Lise's] expertise in design systems is among the strongest I have worked with. She treats them not just as a craft but as living products that connect design, engineering, and product management, and she works comfortably across all three, helping align teams that might otherwise operate on their own.

Lise also thinks ahead. She pays close attention to where design systems are going and how AI will change the way they are built and scaled, so her work tends to hold up well over time…

Just as important, Lise builds strong and inclusive teams. She creates an environment where people feel they belong and can do good work, and that shows in what her teams deliver."

Chris JonesProduct & design leader · People & AI · GEICO
"Lise is not just a steward of design excellence but also a strategic visionary who continuously pushes the boundaries of what's possible in creating inclusive, accessible, and user-centered experiences."
JD WilliamsSenior Manager, Product Design · Sprout Social
"Lise is a brilliant, authentic, big-hearted leader. Beyond her deeply rooted design systems expertise, she is a passionate accessibility advocate and a strong voice for inclusiveness in the product-building process."
Lauren Lucchese PandelSr. Director, Product Design · Analytics & AI
"The way she leverages authenticity in her storytelling, clear communication to drive organizational education, and empathy in building trusting relationships is such a masterpiece to observe."
Gloria Osardu, Ph.D.Sr. Director, Global Head of UX Research · Gusto
"Her experience as an engineer is equal to her ability to lead with empathy and kindness while placing her values at the heart of every choice. Anyone looking for a fantastic front-end leader, look no further."
Guy JenkinsHead of Design, Media & Entertainment · Salesforce
06 / Writing

Notes from the practice.

Essay · 01 Aug 2026 · 6 min read · Design systems

How I actually measure design system impact.

Component imports are a bad proxy. Code coverage is a better one — and behind both are five dimensions of business impact that any horizontal team should be able to name.

Read essay →
Essay · 02 Aug 2026 · 5 min read · Leadership

Every systems IC is a craft leader.

Whether they signed up for it or not. If you manage a horizontal team and you're not helping your ICs find their leadership voice, you're managing a stopover — not a place people build careers.

Read essay →
Playbook · 01 Aug 2026 · 8 min read · Onboarding

How I join a new company.

The plan I actually follow, refined across five design system leadership roles. Seven phases from absorb through defend — with the signals I use to know when to move on from each.

Read playbook →
07 / Approach

Things I care about.

Design Systems Generative UI Accessibility Design Systems × AI Team Leadership Strategic Thinking Inclusive Leadership Mentorship Product Management UX Design Inclusive Design Design Technology Front-End Development Figma React CSS HTML JavaScript Business Impact Customer Insight Collaboration Processes Communication Empathy Growth Mindset Innovation
08 / Available for full-time & consulting

Come say
hello.

Case studies, references, a chat about design systems, a book recommendation — all fair game. I'd love to hear from you.

lise@llatorre.com →